Swarna Adarsh Abhiyaan is an initiative by the leaders in the Indian gold industry to bring about a standard and ethical way of business operations in a principled manner. The Swarna Adarsh Abhiyaan has been inspired by the Retail Gold Investment Principles developed by the World Gold Council to improve trust amongst gold consumers in India.
Swarna Adarsh Abhiyaan is an initiative by the leaders in the Indian gold industry to bring about a standard and ethical way of business operations in a principled manner. The Swarna Adarsh Abhiyaan has been inspired by the Retail Gold Investment Principles developed by the World Gold Council to improve trust amongst gold consumers in India.