In Molly McPherson's world, just about anything is a tell. That's how The Boston Globe described Molly's work as a crisis communications expert who moonlights as a celebrity PR whisperer on TikTok. Molly is a crisis communications expert and APR-certified PR practitioner known for her innovative approach to crisis management, Molly has introduced digital strategies at FEMA and developed early crisis communication resources during her time as communications director for cruise lines during critical events like 9/11 and the 2002 Norovirus outbreaks.
Molly is the author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. Her expertise has earned her appearances on GMA, Today, NBC News, CNN, NPR, Access Hollywood, and CTV News. She has also been featured on ABC's Impact x Nightline, TMZ Investigates, and other major outlets.