Founded in 1993 by Ryan Friedlinghaus, West Coast Customs is the premiere vehicle modification shop, internationally recognized for its original designs, beyond your imagination concepts, impeccable quality, cutting-edge technology and unparalleled craftsmanship. On this channel, you can find epic car designs, makeovers, behind the scenes clips, celebrity appearances from Justin Bieber to Jeffree Star, making of the cars, inside looks at our showroom, and so much more! Recognized as the game-changing car customization phenomenon that was MTV's Pimp My Ride, West Coast Customs' pop culture status and appeal has catapulted worldwide with state-of-the-art West Coast Customs franchises negotiated for Dubai, Mexico, Germany, Malaysia, Russia, China and Japan.