A complete history of eighteen of world’s most famous brands, from their humble beginnings to their current exalted status: world leaders and resonating icons of the Fast Moving Consumer Goods industry. Plus the rising stars of the emerging markets.
A complete history of eighteen of world’s most famous brands, from their humble beginnings to their current exalted status: world leaders and resonating icons of the Fast Moving Consumer Goods industry. Plus the rising stars of the emerging markets.