Educational Videos, Dumb Jokes, All Google Merchant Center. This channel is published by the internationally known Shopping Ads and Google Merchant Center master, Kirk Williams (or PPCKirk as many know him). In this channel, we place all our focus on mastering Google Merchant Center so we can all become better Ecommerce PPC marketers in Google Ads, and specifically in Google Shopping Ads. Get your products not only live, but actually findable by your target audience with these video tips, how-tos, and walkthroughs. Become a master of merchant center!