A former NCAA basketball player, Michael McCloud now known as BLCKBUTTERFLY, withdrew from college and moved to Los Angeles, Calif., to pursue music, fashion and film. With aspirations of broadening his skill set, he then relocated to New York to study acting before settling in South Africa. His successes led to the pivotal decision to pursue his true dream of becoming a solo music artist. In 2012 he fully committed to that pursuit. He is constantly motivated by both his triumphs and failures in the entertainment industry. He has been in GAP, Ralph Lauren, Rolling Stone, Paper Magazine and worked for brands like Nike, Reebok and more. You may have even heard his voice on the 2017 Super Bowl commercial for Mr Clean where Lady Gaga performed. On the summer of July 2022 Sellah changed his music name to BLCKBUTTERFLY. Now becoming more known in the AI Art industry with his unique AI Photography and AI Video, work he has already been featured on known AI apps like HAIPER