Growing up in the diverse streets of New York City, JR. recalls walking in his neighborhood and hearing music and rhythms from all over the world. While he listened to Aventura and Merengue Típico at home, he also listened to artists like Kanye West, Justin Timberlake, and John Mayer. It's no wonder his music today resonates a rhythmic fusion of Latino pop, electro-beats and soul.
JR.'s songs echo an innocence yet seductive storytelling that provokes nostalgia and excitement, romance and reality, all at the same time. His sound is original, smooth, sonic, and sexy. His suave vocals complement an array of percussive rhythms and bass that will surely have the masses turning up the volume and hitting the dance floor. Under Bisono Ent. Company, JR. is about to explode into the Latin music scene and showcase the next generation of pop music.