For over 25 years, I lived in the world of external beauty—working as a celebrity hairstylist, makeup artist, and esthetician. I loved helping women feel confident in their skin, but deep down, I knew beauty was more than what we saw in the mirror. I began to feel the call for something deeper… more aligned… more real. That call became The Beauty Shift.
This brand was born from my own healing journey—a path of motherhood, self-discovery, spiritual awakening, and unlearning who I was told to be. I realized the beauty industry rarely talks about the soul. About energy. About the sacred rituals that help us feel seen, nourished, and safe in our truth. The Beauty Shift is a movement that bridges the external and internal, blending self-care with soul-care. It’s for the woman who wants to glow from within. For the mother raising conscious daughters. For the teen who needs to know she’s enough. And for every version of you that’s still learning to love herself, fully.
Let’s shift together.
10 November 2013