Cantora was born a record label and evolved into an entertainment fund that invests in bands and startup technologies. Here's the thinking: just as a new artist needs guidance and influencer strategy to build success around an album or tour, tech founders creating products for the world of music and entertainment need the same hands-on insider navigation for their startups to succeed.
Regardless of the type of investment, Cantora's product strategy is rooted in building tastemaker awareness, forming key partnerships and helping the brains behind any team better understand the new landscape of the music industry.
Cantora is known for signing bands like MGMT, investing in and executing the music industry strategy for startups like Sonic Notify, and for creating live event properties like Smartwater's immersive music techSmartlounge.