Giwar Hajabi, better known by his stage name Xatar, is a German entrepreneur, publisher, rapper and producer. He is also founder and owner of the labels Alles oder Nix Records, Kopfticker Records, Groove Attack TraX and Goldmann Entertainment. Through his labels, he promoted hip hop musicians such as SSIO, Schwesta Ewa, Kalim, Eno, Shindy, and Sero el Mero. In addition to his musical activities, Xatar expanded his entrepreneurial work with the fast food company Haval Grill, the hookah lounge Bar Noon, the tobacco brand Orijinal and jewelry and clothing design for Massari. He authored his autobiography Alles oder Nix: Bei uns sagt man, die Welt gehört dir in 2015. The newspaper Die Zeit calls him "The Hype Machine" pointing out that each venture becomes a business.