About
The Australian Toy Association (ATA) believes every child has the right to play and values the importance of play in children’s development.
It’s through play that children learn. Children with access to a wide range of well-selected toys are more likely to be challenged and stimulated. Studies show that they reach higher levels of intellectual development, regardless of their sex, race or social class.
The ATA is an independent, financially strong and well-resourced body representing and servicing Australian industries specialising in products for children’s leisure, learning and entertainment.
The Australian Toy Association (ATA) believes every child has the right to play and values the importance of play in children’s development.
It’s through play that children learn. Children with access to a wide range of well-selected toys are more likely to be challenged and stimulated. Studies show that they reach higher levels of intellectual development, regardless of their sex, race or social class.
The ATA is an independent, financially strong and well-resourced body representing and servicing Australian industries specialising in products for children’s leisure, learning and entertainment.