Having researched the rock music biography, examined the heartbeat of the rock music spirit and delved into the thunderous sounds of the genre, Java Festival Production presents "Java Rockin'land". It is widely known that rock music is a phenomenon, which has the ability to infiltrate the souls of people of diverse ages and is delightfully incurable. In addition, the festival fosters cross-cultural cooperation to allow wider opportunity especially for the younger generation to enjoy world-quality entertainment. In addition, it aims to enhance the country's image and demonstrate to the world that Indonesia is a safe place to visit, promote music and tourism industry, and provide Jakarta with an event that strengthens its identity as a metropolitan city.