"Buying or selling a home is a pivotal event in most people's lives and, for many, a very emotional one. It marks a transition from one period of time in a family's life to another. For the seller it means letting go of a place that day-by-day has influenced, even defined their lives and, so, no price tag can fully reflect that home's value. For the buyer, it is a moment of new beginnings, a fresh start on a future that did not exist before the purchase was made. I have heard clients say that one of the most exhilarating nights of their lives was the first night they spent in their new home. So I quickly came to realize that we're not in the real-estate business -- we're in the experience business. That, in a very meaningful way, we change the quality and the direction of people's lives."
Karim Virani
FOUNDER, VIRANI REAL ESTATE ADVISORS