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Nancy Harhut on The Illusion of Choice: Are We Really in Control When We Shop?

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How Neuropricing Bridges the Gap Between What We Say and What We Buy

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David Aaker on How Subcategories Can Supercharge Your Growth

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#ShareTheLoad -How an Ariel Detergent Campaign Cleaned Up Gender Roles

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Uri Gneezy on How Mental Accounting Makes Certain Incentives "Feel" Better Than Others

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Peter Fader on Customer Lifetime Value Made Simple, Myths Busted

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Repurposing Content - Making Your Big Idea Work Harder, Not Just Smarter

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Understanding Consumer Behaviour Using 5 WHY Qualitative Research Technique

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Guarding Your Mind from Manipulation By Media, Advertisers, Vested Interests

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How can the obsession with ROI limit Apple's marketing potential?

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Ask Nestle: A Corporate Brand Campaign for Moms

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Unlocking Business Insights: The Power of Customer Cohorts & Customer Base Audit

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How Toyota Outsmarted Honda in Incentive Design for Green Cars : Lessons in Signaling and Innovation

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Can Anti-Heroes Revolutionize Marketing - Dove's Reverse Selfie Campaign

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User Generated Content Marketing Campaign - New York Times Example

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What vs. Why Revolution : The Importance of Understanding Key Motivations

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Doug Kessler on Secret of Successful Content and Marketing

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Prof. Kai-Markus Mueller on Using Neuroscience to Price Optimally

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Can a Teddy Bear Have a Perceived Soul? Can a Story to Increase an Object's Value by 100X ?

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Stayfree's Award Winning Marketing Campaign that Championed Menstural Hygiene

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Roshan Abbas's Blueprint for Building a Strong Community-Driven Brand

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Nancy Harhut on Using Behavioural Science Principle of Reciprocity

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Erik Huberman on How to Build Trust with Customers Online to Aid Conversion

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Nick Jordan on Future of Search, AI Content Creation, ChatGPT

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Matt Johnson on How did Japan become the KitKat capital of the World

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Andrea Belk Olson on Maslow’s Hammer & Bike-Shedding - Cognitive Biases that Effect Decision Making

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Mayur Hola on How 'Come to OYO' Marketing Campaign Solved for India's Lack of Space

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Drew Neisser on Brand Differentiation Ben & Jerry's, Arrow Electronics etc

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Pappu Pass Ho Gaya vs Netflix Suna Kya - Evolution of Marketing Campaign

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Stan Phelps on Being a FLAWSOME Business - Beckley's Cough Syrup

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Customer Engagement Marketing -How De Beers Linked A Diamond to An Engagement Ring

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Principle of Delivering A Great Customer Experience - Perception of Control

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Do Consumers Really Value Their Privacy Online

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Why We Love Music So Much & The Psychology Behind It

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How Expedia Used Consumer Insights by Biosensors to Improve Usability & Product Design

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Digital Advertising in Metaverse Through Virtual Spokespeople or Avataars

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How Biosensors Discovered That Duracell's Energizer Bunny Consumer Insight Wasn't Working

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Sam Tatam on Biomimicry - Using Evolutionary Psychology for Inventive Problem Solving

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Storytelling is Critical for Making Decisions, Driving Change

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Hype Strategy Used by Basecamp CRM & Apple - Make War Not Love

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Easy 3 Tips to Improve Public Speaking & Communication Skills

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Edtech Project Using AI & Data Analytics to Reduce College Dropouts

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How to Tell a Story Using Destiny Narrative- Disney's Effective Storytelling Strategy

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Brand Engagement - How Burger King, Durex, Philiphs Drive Brand Conversations

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Future Consumer Behaviour Trends To Watch Based on Semiotics Analysis

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Capturing Customer Attention, Busting Marketing Myths

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Anuj Kumar of Affle on Trends in Digital Marketing - Vernacularization

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Selling on Amazon for D2C Marketing, Brand Building Strategy

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Summary of What is Marketing 4.0 - Future of Marketing

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Conversion Rate Optimisation Using A/B Testing -A Case Study

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Wakefit Mattress - Branded Content Marketing Case Study

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'Change is Beautiful' Campaign by BIBA Clothing Brand - Fashion Apparel Marketing Strategy

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How to be Cool as a Business or a Brand

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Using Consumer Neuroscience in Marketing Research Design & Market Research Techniques

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Best Billboard Advertising Captures Customer Attention -Pepsi Max Bus Shelter,Reebok Ooh Advertising

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How Content Marketing & Brand Storytelling Can Generate Sales

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How Gurkha Cigars Disrupted Super Luxury Cigar Consumption Led by Indian Parsi Entrepreneur

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What is the Real Definition of Failure As an Entrepreneur, Creator

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Are we all Cyborgs? Technology and Human Evolution

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Trend Watch : ‘Newism’ is Powering The Culture of Innovation