Founded by Morten Pharo Halle in 2018, Nuet was born through the desire to show the world the full potential of the Scandinavian aquavit, a product that has been around since 1531 but is little-known outside the Scandinavian borders.
After 8 months and more than 100 test distilling the product was ready; a truly unique aquavit, as suited for cocktails as it was for sipping neat, which, in 2021, during the Nordic Spirits Awards, became the first aquavit to win a gin award.
Nuet means “the now” in Scandinavian. It is often used in the phrase “Lev i Nuet”, which means “live life at the moment”. Nuet is moments of gratefulness and awareness that we earn through effort, both in the great outdoors and in everyday life. Nuet is now.
On this channel we share with you cocktail recipes, from the ones that are easy to make at home, to the more advanced, as well as videos from all that is Scandinavian, and all that is Nuet.