JSR Record Label is the official YouTube channel of JSR Record Label to promote local as well as national talents on a platform provided by JSR Production House. It strives to entertain the masses by creating quality content and also uplift new artists. You will find new Music Videos posted most days of the week. This channel is also about promotion and brand integration. With the advent of digital media, YouTube has become a prominent platform.
JSR Production House engages in a range of functions in the music industry like new artist recruitment and development (known as A&R, which stands for artists and repertoire), music publishing, and copyright enforcement. It goes through a long list of the process, including scouting talents from various platforms and the parts of the country (especially from UTTRAKHAND), developing sound recordings and music videos, taking complete care of the marketing of their artists, and maintaining contacts with the respective managers and artists.