31:44

App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta

27:41

MMM: here's the easy button you've been waiting for

17:34

Billions every year: Mobile game & e-commerce fraud

24:34

New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin

25:04

Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal

45:17

WWDC 2023: Apple's privacy updates

40:30

AI and DSPs: science, astrology, & doing your homework

31:05

Generative AI in games with Unity CEO John Riccitiello

26:20

Making games go boom: balancing pleasure & frustration

26:47

Privacy Sandbox on Android: 'we will do everything for the UA managers'

28:19

Making mobile ads suck less, with Moloco VP Francesco Renzo

17:06

DSPs in the privacy era: what will change?

27:00

60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them

38:10

Run fewer ads, make more money says gaming OG Adam Jaffe

19:04

SKAN 4 conversion models: now live for Singular customers

21:01

Public data from mobile gaming companies shows true and full UA spend

26:27

User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller

16:27

Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more

27:14

Surprise: Apple Search Ads drives organic App Store optimization

36:48

What Steph Curry's shoes reveal about livestream shopping in the west

27:30

How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo

22:42

How to pick an MMP in 2023, with Matej Lancaric

21:54

Cockroach apps: growing when budgets are low, with Lomit Patel

21:11

Location-based gaming beyond Pokemon Go, with Atlas Reality

39:55

Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future

43:08

Growth hacking web3: "a beautiful moment of a bear market"

33:11

Doubling retention to grow faster: Storyly VP Daniele di Nunzio

55:56

SKAdNetwork 4: introduction, overview, questions answered

32:12

Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello

40:48

Creatives FTW: the evolution of playable ads

28:37

Beyond the install: Redefining mobile growth measurement

25:35

Contextual targeting and advertising: how good can it get?

12:01

Optimized Conversion Models for SKAdNetwork: up to 60% better

23:19

Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello

00:33

Singular's SKAN Advanced Analytics

01:04

Announcing Singular's SKAN Advanced Analytics

13:41

Facebook's not-for-drinking IPA and the United Nations of marketing measurement

01:16

Mobile app ad monetization in 90 seconds or less

18:13

Privacy Sandbox on Android: how ad networks and MMPs can work together

27:05

ironSource on Privacy Sandbox for Android: something new that marketers have never had before

01:08

What are app analytics tools?

01:39

What are attribution models?

15:22

50% more SKAN values? How mixed conversion models make SKAdNetwork work

01:50

What is Privacy Sandbox for Android in 90 seconds or less

01:43

What is last touch attribution in 90 seconds or less

01:28

What is CTR in 90 seconds or less

09:32

The Role of a Mobile Measurement Partner (MMP)

01:06

iOS 15: Will marketing performance start stablizing?

00:42

Why marketers should test Apple's Custom Product Pages

00:30

Does Apple allow fingerprinting to circumvent ATT opt out?

17:38

Making SKAdNetwork predictive (yes it's possible!)

14:29

Modeling SKAN data for better iOS mobile marketing insights

01:13

Sherry Lin from Lyft discusses causes for SKAdNetwork data discrepancies

29:29

China mobile: learning from Alibaba, Tencent, mobile commerce

01:14

What is incrementality in 90 seconds or less

20:10

InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco

18:33

80% accurate pLTV in SKAdNetwork: how the best mobile brands are winning without IDFA

20:11

Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann

01:20

What is mobile user acquisition, in 90 seconds or less

28:15

After attribution: what's next in marketing measurement