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INMA - International News Media Association @UCfZ5_3M77njCUY2KXnZRkeg@youtube.com

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More from this channel (soon)


01:52
Prioritising data for reader revenue versus advertising performance
02:02
Mediahuis uses machine learning and brain patterns to predict customer behaviour
00:59
Focus on quality when it comes to print, The Guardian Weekly says
01:36
Guardian's new design and print relaunch resonate with younger audiences
01:29
How Guardian Weekly rebranded from a newspaper to glossy magazine
01:55
Republik’s pay-what-you-wish subscription model fosters access to journalism
01:27
Republik’s reader-focused model aims to tilt the balance of power
01:48
Republik finds success in its reader-revenue model through quality journalism, transparency
00:38
ALEKSANDRA SOBCZACK
00:43
25% of homes engage with Stuff’s New Zealand neighbourhood network
01:55
Culture change, company buy-in are key to a digital subscription revenue model
02:36
Yes, young people will pay for news, Aftenposten finds
02:50
Google News Initiative has 3 goals in Latin America
03:43
How successful newsrooms have transformed to become customer-centric
00:53
Don't overcomplicate reader strategy and propensity models
01:01
Viewability is the mother of all metrics
01:36
Key insights into audio for Mathrubhumi Publishing
00:49
CHANTEL MANUEL
01:37
Impact of Google and Apple is top concern for news media executives
00:48
Globe and Mail creates its own paywall strategy model for retention
00:33
Google's News Consumer Insights offers loyalty, retention opportunities
00:45
FRANCOIS DUFOUR
00:45
When digital media leaders prefer print newspapers
00:51
News UK shares its ongoing debate between editorial and advertorial
01:42
Quick purchase digital engagement should be frictionless
01:27
Marketing now guides everything after O Grupo RBS merger
02:11
How the move from product-first to customer-first changed news brands
01:39
Why the difference between content and journalism matters
02:12
Guardian’s customer-first approach reaped big rewards
02:55
Helsingin Sanomat takes top prize in INMA 2019 Global Media Awards
03:58
INMA presents 2019 Silver Shovel awards to Germany’s Gottschalk, South Africa’s Naudé
00:50
Challenge of O Grupo RBS merger: combining coachers from 2 business divisions
01:30
The Guardian transforms from national to global, print to digital
01:26
News brands must know why customers don’t buy
01:09
How merging previously separate business units affects Grupo RBS management
01:09
STOCKHOLM VIDEO 3
01:38
Guardian embraces unique free content, membership model that works
01:26
Digital consumers, not news brands, have the power
04:00
Workshop at INMA Consumer Engagement Summit, Miami
02:17
Digital Billboard Network creates lucrative revenue stream for Oahu Publications
00:46
Syndication outside Facebook, YouTube present new revenue for USA Today Network
01:12
La Voz learns from others’ mistakes with subscription revenue model
01:12
Digital revenue best practices shared
02:02
Media24 priorities: Psychology of paid content, audience needs
02:31
How Media24 expands reach with free sheet newspapers
02:27
Developing a monetised ad network in Brazil
03:21
Voice-activated assistance devices allow NPR to stay connected to audience
04:00
Washington Post mobile strategy includes proven + experimental initiatives
03:17
Atlantic experiments in voice platforms to engage audiences
03:26
USA Today focuses on understanding its audience and brand
02:59
Digital transformation keeps news professionals looking for answers
03:55
New York Times is working on cultural change at a global scale
02:38
Direct customer relationships are key to growth in digital age
02:05
How Stuff created revenue streams in non-traditional businesses
03:24
4 ways Google News Lab is driving innovation in newsrooms
02:00
Key digital transformation considerations for news media organisations
02:20
How Folha de S.Paulo implements digital while print still drives revenue
02:07
Clarín relies on knowledge of readers for successful digital revenue stream
03:02
Grupo tackles digital age with focus on culture change
02:51
Fiji Sun News equips journalists to create multimedia stories