01:43

5 things every writer needs to know

01:47

New trailer! Coffee, Tea or Something Stronger? Podcast launches 19 March 2019

04:48

The semicolon: two mistakes to avoid

08:31

Research: Interview Techniques

01:46

Trailer for Coffee, Tea or Something Stronger? (launches 19 March 2019)

04:24

Promoting your copywriting business on social media

01:37

'Pore' or 'pour'?

01:12

"In order to" - meaning, use and abuse

02:35

Leave out the parts people skip

02:10

Bare or bear?

01:37

'Rain', 'rein' or 'reign'?

02:00

Practise or practice?

00:50

'Loose' or 'lose'

08:41

Start with the 'why'

02:48

Should I tell clients I'm new to copywriting

02:14

World Cup special! Capitalising English nouns

07:08

Storytelling: the perfect structure

02:26

What is chiasmus?

04:14

How to write a vision statement

01:22

Every copywriter's secret weapon

01:01

Stationary or stationery

01:04

Business writing tip: use weekend words

07:39

How To Make Your Writing Flow

01:21

Use short paragraphs

01:05

Starting sentences with 'and'

01:20

Just say it!

05:16

Easier to read sentences

01:02

Is it ok to use contractions?

01:39

Research human beings

04:16

Research – how to avoid overwhelm

01:57

Write like a human being

04:36

How to write a cover letter

01:27

How to write: the rule of one

03:14

How to write a headline (part 2)

04:29

How to write a headline (part 1)

02:49

Hypophora

05:30

How to write a case study to promote your business

03:41

Antithesis - why opposites attract

01:48

Peak, peek or pique?

01:32

Inquiry or enquiry?

02:46

That or which?

01:44

Principal or principle?

01:51

Anticipate or expect?

02:02

Discreet or discrete?

01:38

Dependent and dependant

01:16

apostrophe s or s apostrophe?

01:13

Disinterested and uninterested. Is there a difference?

09:32

Empathy maps - how to get inside your reader's head

01:12

Affected or effected

05:33

Choosing the right words

00:43

Affect or effect?

50:41

How to sell a great idea - Dr Clare Lynch, Cambridge 2015

05:36

Charging by the hour 10 reasons not to

03:29

What's your point?

02:13

What's the difference between would of, would have or would've

03:12

Powerful Report Writing Now: How to Persuade With Ease.

01:17

Writing with Impact: Writing that Persuades