At Kinder, we believe that a happy child today will make a better adult tomorrow and that is why we have always aimed to bring little but important moments of joy to children and families around the world. However, not everyone knows that for years Kinder has also been committed to another important objective: to bring joy to children through moving, encouraging their natural inclination to be active, move and play.
That is why we started Kinder Joy of moving, an international Ferrero Group Social Responsibility project. Launched in 2005, the project has already involved more than 60 million children. In the last year alone, it has inspired over 3.4 million children in 34 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way.
At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better adults tomorrow.