ITC's journey in the Fresh Dairy business started in 2018 under the brand Aashirvaad Svasti. In less than 2 years the brand launched multiple pouch milk variants, pouch curd, pouch lassi and packaged paneer. The Fresh Dairy Products are currently available in selected cities of West Bengal, Bihar & Jharkhand.
We delight lakhs of households with our products which are developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.
Our uncompromising commitment to the health and safety of our consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online.