Founded in 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan, Rediffusion is one of India's most iconic advertising agency groups. The agency, known for its category defining work, has been responsible for building powerful brands over the years.
The Rediffusion group today comprises Rediffusion Pvt. Ltd., Rediffusion Direct, Rediffusion Health Communications, Everest Brand Solutions & Rediff.com.
The group handles mega brands like SBI, Tata Sons, Liebherr, Tata Trusts, SBI General Insurance, Tata Motors, Parle, TVS Tyres, Taj, L&T Realty, Godfrey Philips, Eveready, HPCL, Audi, GSK, Danone, Sun Pharma, to name a few.